Over 1000 women assisted cosmetics brand Esika set a new Guinness World Record for the most people applying lipstick simultaneously in Caracas, Venezula this week.
|Image courtesy: Jorge Colez
According to the reports ”The women, all beauty consultants for the brand, formed long queues to take part in the record attempt. On arrival, the women received their kit including lipstick and perfume, a bib to be easily identified and a numbered tag to help count the final number.”
The event, organized by Impact Producciones, took place at the Tamanaco mall as Esika celebrated 15 years in Venezuela and the launch of their new range of perfume.
General Director of Belcorp Venezuela, Javier Riccobono, accepted the Guinness World Records certificate on behalf of the Esika brand.