Mobile data compression app Snappli has come out of beta and is now available on the Apple App Store. It can reduce data transmissions by up to 85% while also making mobile browsing up to twice as fast. An Android version of the app is still under development.
Snappli’s cloud-based service differs from competing services by offering video compression, which it says could save UK smartphone users £1.2 billion in datacharges, and by providing additional online security. The average Snappli user currently saves £41 per year.
The company has also announced $1 million in new investment from a number of venture capital firms and business ‘angels’.
Eldar Tuvey, Snappli co-founder and CEO, told that ”Mobile Internet data will get even slower and more expensive as consumers use more data-hungry services like Facebook, YouTube and Pinterest. The operators are continuing to phase out unlimited plans and throttle usage to protect their overloaded networks.”
Eldar and Roy Tuvey founded Snappli, who’d previously created ScanSafe, a software security business that was sold to Cisco in 2010.
He said that ”The solution is to make more intelligent use of the bandwidth we have, and this was the vision behind Snappli.”