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An Exclusive Interview with Danish Mughal ‘Man Behind Pakium.Com’

1) For those who don’t know about you and your work, can you tell us a little about it? What is your qualification?

My name is Danish Mughal, I am a self taught webmaster, Pro- blogger and digital media enthusiast who now runs Pakistan’s leading entertainment Blog Pakium.com.

About qualification, I tried doing chartered accountancy but soon realized it wasn’t really my field. For the sake of getting a “degree”, I did Masters in Economics though.

2) I’ll start off easy – what you were doing prior to the time and how you came up with ‘Pakium’?

I was only a student who used to play games on computer and download/listen to new bollywood songs in his teens. Back in 2004-05, when new channels started launching, Pakistani Pop music also started booming. It was the turning moment of my life. I fell in love with a couple of Pakistani songs that hit the charts that time. There were some other web portals that time which supported the emerging new artists and musicians of Pakistan. I believe they became my inspiration and later at some point of time I realized I can do better than them! So, with Pakium, I started promoting “Pakistani Underground Music.”

3) Explain the previous projects you worked on and your level of involvement. What has been your toughest project to date?

I haven’t made many products/projects in my life except a few ones. Pakium being the most popular one locally, I tried running some international blogs, as well a blog on Sports but they all FAILED! *NO REGRETS*

4) Describe what it was first like being in the Music (media) promotion business?

Initially, I didn’t take it as a “media promotions business.” It was all about supporting our local talent and giving them a platform where they can release their stuff & get some genuine music listeners.

5) Have you ever worked with one of your favorite bands? What was that like?

Over the years, we have worked with several Pakistani bands. The list also includes some of my favorite bands off course. I have helped them releasing their song/music video, creating hype for their stuff, review them and promoting it through our Network.

6) What was the biggest obstacle you have faced since working on ‘Pakium.’ How did you overcome it?

Biggest obstacle has always been revenue generation as Online market wasn’t really developed in Pakistan when we started off. The main earning source was Adsense, but it used to pay very less on Pakistani traffic. Later, I stopped relying on it and started approaching “direct ads” from big brands & agencies. Masha’Allah, its doing very good these days.

7) Do you think, there is a lot of talent in Pakistan that is often not recognized?

Yes, there is much talent here in Pakistan but I don’t believe it is not being recognized. If someone posses a talent, he/she needs to show it off in order to convince others about his/her talent. Let others speak and praise about your talent.

Saying “I have got talent but no one cares here in Pakistan” is such a bullshit line I am tired of hearing from many losers. My suggestion:

Do something great, unique and make your country proud. Don’t say otherwise!

8) What is the love affair between you and Music (especially Pakistani Music)?

Ah, Pakistani music is <3 If it wasn’t, probably I couldn’t have made Pakium! You can get the idea by knowing that upto 80% of my music playlist consists of Pakistani songs. Others include some English and some Indian Independent Band’s songs.

9) You recently become Tune.PK’s Marketing Manager. What is your experience with Tune.Pk?

Tune.PK is a giant platform and Pakistan’s home-made video sharing website. It has witnessed a huge growth after YouTube got banned in Pakistan. I am currently helping them sell their online ad inventory!

Since its very new, things are taking time in shaping and settling down. But I am quite optimistic about its growth and impact on Pakistani Market. We are expecting a BIG BOOST after 3G services launch in Pakistan.

10) Do you play games and which ones do you treasure the most?

Used to be. Don’t have enough time to play these days.

11) What are your plans for the near and far future?

In near future, I’m thinking to start a web marketing/consultancy firm and diving more into Digital Media Landscape of Pakistan.

In far future, I am seeing myself establishing new ventures and companies.

12) Can you describe the pros and cons of being a promoter?

Being a promoter, you get the attention and time from many musicians. You can hang out with them, get inside scoop and attend their events for free. Biggest con is that you do it mostly for free and after sometime it starts pissing you off for some obvious reasons.

13) On a scale from one to 10, rate me as an interviewer.

For your patience and reminding me again and again, you get 10 out of 10.

14) Views about GaibianPost?

I visited the blog just before giving this interview and it impressed me a lot. I could see many people there about whom I wanted to know more. I think Gaibian Post is doing good job promoting the new icons of Pakistan. Keep it up!

Interviewed by: Abdul Rehman Mian

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Abdul Rehman A. Mian

I'm a technical writer, author and professional blogger, making websites since early days of WordPress. I'm also very passionate in interviewing the people who interest me.

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